[caption id=”attachment_1323” align=”alignleft” width=”180” caption=”Courtesy: NewsWeek”]
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NewsWeek has recently published an interview with Jeff Bezos. Among many other issues, when he was asked whether P-Book will eventually go away, he said that he believed so:
I don’t know how long it will take. You know, we love stories and we love narrative; we love to get lost in an author’s world. That’s not going to go away; that’s going to thrive. But the physical book really has had a 500-year run. It’s probably the most successful technology ever. It’s hard to come up with things that have had a longer run. If Gutenberg were alive today, he would recognize the physical book and know how to operate it immediately. Given how much change there has been everywhere else, what’s remarkable is how stable the book has been for so long. But no technology, not even one as elegant as the book, lasts forever.
Should I care whether p-books will be vanished someday? I don’t care about it. Some people might say ebooks are not subtle & elegent enough to replace p-books. So do I, now. It’s important to remember that ebook technology is still evolving. If some technology evolves we have to wait for that to reach a certain level of maturity. The technology behind p-books has already evolved to such a mature level that we can’t think of its lack of existence. To me, it’s important to believe in technology that changes all our old habit, and replace the old technology with a newer and improved one which ultimately redefine the whole concept of book. Think about all other digital media that can be embedded in an ebook. Book is, this way, being redefined, with empowering technology. The vanishing of p-books will not take place in our lifetime, rather p-book will survive and redefine its existence in the form of print-on-demand (POD). Might that’s the way p-book will survive forever. And I’m happy with that.
When Mr Bezos was asked whether Kindle ereader would be something Amazon continue to sell, he said:
Our goal with the Kindle device is separate from the Kindle bookstore. With the Kindle bookstore, wherever you want to read we’re going to support you. And then for the Kindle device, we want that to be the world’s best purpose-built reading device. It’s not a Swiss Army knife. It’s not going to do a bunch of different things. We believe that reading deserves a dedicated device, and we want Kindle to be that device. It’s like a digital camera. I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.
Okay, that’s good - kindle is like a digital camera; but is the content of digital camera - pictures- is locked to a certain brand of digital camera? Portability is an important factor now in ereader market. Why not amazon sell ebooks in various formats compatible to other devices in the market, continue to develop kindle as the ‘world’s best purpose-built reading device’. We want open competition both in ebook and ereader markets. Amazon should make attempt to develop kindle distinguishable from others, even provide some extra features with the ebooks downloaded on kindle that other ereaders can’t provide. That’s the way they can lure people to buy kindle, not keeping ebooks locked only on kindle. Let the customers decide which ereaders they want to stick with. Otherwise it doesn’t make sense to say “the customers are always right” as title of the NewsWeek interview says.
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